Hobby Lobby Stores, Inc. Buys Brand Names from Hobby Lobby International


FOR IMMEDIATE RELEASE - December 9, 2013
Media contact information below

Hobby Lobby Stores, Inc. Buys Brand Names from Hobby Lobby International

OKLAHOMA CITY — Hobby Lobby Stores, Inc., a privately held retail chain with more than 550 arts and crafts stores in 46 states, today announced it has acquired from Family Time Hobbies, LLC, the holding company for Hobby Lobby International, Inc., all of Hobby Lobby International’s  interest in the trademarks and brand names “Hobby Lobby” and “Hobby Lobby International.”

Hobby Lobby Stores, Inc. and Hobby Lobby International have co-existed and simultaneously used the brand “Hobby Lobby” amicably for more than 40 years. Hobby Lobby Stores, Inc.’s decision to acquire Hobby Lobby International’s interest in the “Hobby Lobby” and “Hobby Lobby International” brand names follows many years of growth of both parties and a desire to further distinguish the brands as e-commerce and social media continue to expand.

Hobby Lobby International operates a 50-year-old hobby store in Nashville, Tennessee and an e-commerce site that sells radio control airplanes, helicopters, cars, boats and other hobby products.

As a result of the acquisition, Hobby Lobby International will continue doing business as Hobby Express”.

“As my company celebrates our golden anniversary of the brand’s founding in 1964, we’re excited to continue the tradition of providing innovative products and exemplary service to the tens of thousands of customers who have shopped our store,” said Mark Cleveland, CEO of Hobby Express (formerly Hobby Lobby International). “We’ll be the same company with a new name as we move boldly into the future.”

The-Two-Hobby-Lobby-CEOs---Mark-Cleveland-HLI-&-David-Green-HLS-Meeting-web“We are pleased to announce the acquisition of Hobby Lobby International’s interest in the ‘Hobby Lobby’ and ‘Hobby Lobby International’ brands, and we enthusiastically support their transition to the ‘Hobby Express’ brand name,” said David Green, CEO and founder of Hobby Lobby Stores, Inc. “We admire their 50 years of exemplary customer service and are excited for the continued growth and success of Hobby Express.”

Hobby Express will continue operating its store located in Nashville and selling radio control airplanes, helicopters, cars, boats and other hobby products online at the new URL of HobbyExpress.com.

Read more about Hobby Lobby International Rebrands to Become Hobby Express

To learn more about Hobby Lobby, visit http://www.hobbylobby.com/home.cfm.

To learn more about Hobby Express, visit http://www.hobbyexpress.com.

About Hobby Lobby Stores, Inc.

Based in Oklahoma City, Hobby Lobby and its affiliate Hemispheres employ more than 22,900 individuals nationwide. Hobby Lobby was founded by David Green in 1972. The company has grown from one 700-square-foot store to more than 550 locations in 46 states. Hobby Lobby carries no long-term debt, is open only 66 hours per week and is closed on Sundays. For more information, visit www.hobbylobby.com.

About Hobby Express

For 50 years, Hobby Express has delivered the best model hobby products, from radio control airplanes, helicopters, cars and boats, trains and track landscaping, together with tools, paints and accessories, to customers around the world. Our catalog, website and store in Nashville, Tenn., offer any hobby enthusiast the information and technical support needed with top quality products delivered at very competitive prices. For more information, visit http://www.hobbyexpress.com.

Media Contacts:
Anthony Triana (Saxum for Hobby Lobby) – 405.605.2003 or atriana@saxum.com

Nikki Trojanowski (Dittoe PR for Hobby Express) – 317.202.2280 x.25 or nikki@dittoepr.com

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5 Responses to Hobby Lobby Stores, Inc. Buys Brand Names from Hobby Lobby International

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